Privacy policy

Last updated: October 18, 2026

Privacy at a glance

We believe great skincare starts with trust. This summary highlights the key points of our Privacy Policy. The full details follow below.

  • We collect information you provide (like your name, email, and shipping address) and information collected automatically when you browse (like device and usage data)
  • We use your information to fulfill orders, personalize your experience, and share products we think you'll love
  • We never sell your personal information
  • We work with carefully selected service providers to operate our store, and they're bound by contractual confidentiality obligations
  • You're in control: you can unsubscribe, request your data, or ask us to delete it at any time
  • Questions? Reach us anytime at privacy@aperlabs.com

1. Who we are

TV SKIN LLC d/b/a Apér Labs ("Apér Labs," "we," "us," or "our") operates aperlabs.com (the "Site"). This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit our Site, make a purchase, create an account, sign up for our communications, or otherwise interact with us (collectively, the "Services").

By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our practices, please do not use the Services. This policy may change from time to time (see Section 11). Your continued use of the Services after changes are posted constitutes acceptance of those changes.

2. Information we collect

We collect the following categories of personal information, consistent with the categories enumerated under applicable U.S. privacy laws:

  • Identifiers: name, email address, shipping and billing address, phone number, IP address, account username. Collected directly from you and automatically.
  • Commercial information: products purchased or considered, order history, cart activity, returns. Collected directly from you and automatically.
  • Financial information: payment card details, tokenized and processed by our payment processor. We never see or store full card numbers.
  • Internet and network activity: browsing history on our Site, pages viewed, clicks, referring URLs, session data, interactions with our emails and ads.
  • Geolocation data: general location (city, state, country) derived from IP address.
  • Device information: browser type, operating system, device type, screen resolution.
  • Preferences and profile: skin type, skin concerns, product preferences, communication preferences.
  • User-generated content: product reviews, photos you submit, customer support communications.
  • Inferences: product recommendations and preferences derived from your browsing and purchase activity.

We collect this information when you provide it directly (placing an order, creating an account, contacting support, or submitting a review), automatically through cookies and similar technologies as you browse, and from our service providers such as our e-commerce platform, payment processors, and analytics and marketing partners.

3. How we use your information

To provide the Services

  • Process, fulfill, and ship your orders, and send transactional communications such as order confirmations and shipping updates
  • Create and maintain your account
  • Process payments, returns, exchanges, and refunds
  • Provide customer support and respond to your inquiries

To personalize your experience

  • Tailor product recommendations to your preferences and purchase history
  • Remember your preferences and streamline checkout
  • Deliver content and offers we believe are relevant to you

To communicate with you

  • Send marketing emails and, if you opt in, SMS messages about new products, offers, and skincare content. You may opt out at any time
  • Send cart reminder emails if you begin but do not complete checkout
  • Notify you of material changes to our policies

To improve and protect our business

  • Analyze Site usage to improve design, performance, and product offerings
  • Measure the effectiveness of our marketing campaigns
  • Detect, investigate, and prevent fraud, abuse, and security incidents
  • Comply with legal obligations and enforce our Terms of Service

4. How we disclose your information

We do not sell your personal information for money, and we never have. We disclose personal information only as described below.

4.1 Service providers. We disclose personal information to service providers that perform functions on our behalf, including our e-commerce platform, payment processors, shipping and fulfillment partners, email and SMS marketing platforms, analytics providers, customer support tools, and fraud prevention services. These providers may access personal information only as necessary to perform their functions and are contractually prohibited from using it for any other purpose.

4.2 Advertising partners. Like most online retailers, we use pixels and similar technologies from advertising platforms to measure campaign performance and deliver interest-based advertising. These partners may receive identifiers (such as hashed email addresses), device information, and information about your activity on our Site. Under certain state privacy laws, this may be considered "sharing" or "targeted advertising," and you have the right to opt out; see Section 6.

4.3 Corporate transactions. If we are involved in a merger, acquisition, financing, reorganization, or sale of some or all of our assets, personal information may be transferred as part of that transaction, subject to standard confidentiality protections. We will notify you of any transaction that results in your information becoming subject to a materially different privacy policy.

4.4 Legal and safety. We may disclose personal information where required by law, regulation, subpoena, or court order; to cooperate with law enforcement or regulatory authorities; or where we believe in good faith that disclosure is necessary to protect the rights, property, or safety of Apér Labs, our customers, or the public.

5. Cookies and tracking technologies

We and our partners use cookies, pixels, web beacons, and similar technologies to operate the Site, understand how it is used, and support our marketing. They fall into four categories:

  • Strictly necessary: shopping cart, secure checkout, account login, fraud prevention. The Site cannot function without these, and they cannot be disabled.
  • Performance and analytics: understanding Site traffic, page performance, and how visitors navigate the Site. You can opt out through your browser settings.
  • Functional: remembering preferences such as items viewed, region, and saved cart contents. You can opt out through your browser settings.
  • Advertising: measuring ad campaigns and delivering interest-based ads on third-party platforms. You can opt out using the methods below.

Your tracking choices

  • Your Privacy Choices: use the "Your Privacy Choices" link in our footer to opt out of the sale or sharing of your personal information and of targeted advertising
  • Consent banner: where your region requires one, a cookie consent banner appears on your first visit and lets you manage your preferences
  • Browser controls: most browsers let you block or delete cookies through settings
  • Global Privacy Control (GPC): we honor the GPC browser signal as a valid opt-out of sale or sharing where required by law
  • Industry opt-outs: visit optout.aboutads.info (Digital Advertising Alliance) or optout.networkadvertising.org (Network Advertising Initiative) to opt out of interest-based advertising from participating companies

Please note that opting out of advertising cookies does not mean you will stop seeing ads, only that the ads you see may be less relevant to you.

6. Your privacy rights and choices

6.1 Rights available to everyone

  • Marketing opt-out: unsubscribe from emails via the link in any message; reply STOP to opt out of SMS
  • Access: request a copy of the personal information we hold about you
  • Correction: ask us to fix inaccurate information
  • Deletion: ask us to delete your account and personal information

Submit any request to privacy@aperlabs.com. We may need to verify your identity before fulfilling certain requests.

6.2 U.S. state privacy rights

If you reside in California, Florida, Colorado, Connecticut, Virginia, Texas, Oregon, Montana, or another state with a comprehensive privacy law, you may have some or all of the following rights, depending on your state:

  • Right to know / access: the categories and specific pieces of personal information we have collected, the purposes, and the categories of third parties to whom it was disclosed
  • Right to delete: subject to legal exceptions (e.g., completing transactions, fraud prevention, legal compliance)
  • Right to correct inaccurate personal information
  • Right to data portability: receive your information in a usable format
  • Right to opt out of "sale," "sharing," targeted advertising, and certain profiling
  • Right to limit use of sensitive personal information (we collect none beyond what is necessary to fulfill orders)
  • Right to non-discrimination for exercising your privacy rights

To exercise these rights, email privacy@aperlabs.com with the subject line "Privacy Request," or use the "Your Privacy Choices" link in our Site footer. We respond to verifiable requests within the timeframe required by your state (generally 45 days). You may authorize an agent to act on your behalf; we will require proof of authorization and may still need to verify your identity directly. If we decline a request, you may appeal by replying to our decision, and we will respond to your appeal as required by applicable law.

6.3 International visitors

Our Services are operated from the United States and intended for U.S. customers. We ship within the United States only. If you access the Site from outside the U.S., you understand that your information will be transferred to, stored, and processed in the United States, where data protection laws may differ from those of your jurisdiction.

7. Email and SMS communications

When you subscribe to our list, create an account, or make a purchase, you may receive marketing emails featuring new products, offers, and skincare education. Every marketing email we send includes a one-click unsubscribe link, identifies Apér Labs as the sender, and includes our physical mailing address, consistent with the CAN-SPAM Act. Opt-out requests are honored promptly and in all cases within 10 business days.

SMS messages are sent only to customers who expressly opt in. Message frequency varies; message and data rates may apply. Reply STOP to cancel or HELP for help. Your phone number is never shared with third parties for their own marketing.

Transactional messages, such as order confirmations, shipping updates, and account notices, are sent as part of providing the Services and are not affected by marketing opt-outs.

8. Data retention and security

We retain personal information only as long as reasonably necessary for the purposes described in this policy. As a general matter: order and transaction records are retained for up to seven years to satisfy tax, accounting, and legal requirements; marketing data is retained until you unsubscribe or request deletion; and account data is retained until you ask us to close your account. When information is no longer needed, we delete or de-identify it.

We protect personal information using administrative, technical, and physical safeguards appropriate to the nature of the data, including TLS/SSL encryption in transit, PCI DSS-compliant payment processing through our e-commerce platform, access controls, and data minimization. No system is impenetrable, and we cannot guarantee absolute security, but if a breach affecting your personal information occurs, we will notify you as required by applicable law.

Keep your account password confidential, and contact us immediately at privacy@aperlabs.com if you suspect unauthorized activity on your account.

9. Third-party websites

The Site may link to third-party websites and social media platforms. We do not control those sites and are not responsible for their privacy practices. This Privacy Policy applies only to information collected by Apér Labs. We encourage you to read the privacy policy of every website you visit.

10. Children's privacy

The Site is intended for general audiences and is not directed to children. We do not knowingly collect personal information from anyone under the age of 16. If you are under 16, please do not use the Site, make a purchase, or provide any information about yourself. If we learn we have collected personal information from a child under 16, we will delete it promptly. If you believe a child under 16 may have provided us personal information, contact us at privacy@aperlabs.com.

11. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we do, we will revise the "Last updated" date at the top of this page, and for material changes we will provide additional notice, such as an email or a prominent notice on the Site. We encourage you to review this page periodically.

12. Contact us

We're here to help with any questions about this policy or your personal information:

TV SKIN LLC d/b/a Apér Labs
Attn: Privacy
Email: privacy@aperlabs.com
Mailing address: Registered Agents Inc., 7901 4th St. N., Ste. 300, St. Petersburg, FL 33702